{"id":6329,"date":"2026-01-11T08:39:43","date_gmt":"2026-01-11T07:39:43","guid":{"rendered":"https:\/\/makeup.paris\/notre-charte\/"},"modified":"2026-07-08T14:39:50","modified_gmt":"2026-07-08T12:39:50","slug":"our-selection-standards","status":"publish","type":"page","link":"https:\/\/makeup.paris\/en\/our-selection-standards\/","title":{"rendered":"Our Selection Standards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6329\" class=\"elementor elementor-6329 elementor-6247\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47ac2d5 e-flex e-con-boxed magic-button-disabled-no e-con e-parent\" data-id=\"47ac2d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12aa5b1 elementor-widget elementor-widget-text-editor\" data-id=\"12aa5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our role is not to accumulate, but to discern.<\/strong><\/p>\n<p><strong>The foundation, non-negotiable: transparency.<\/strong><\/p>\n<p>Accessible INCI list, identifiable origin, no misleading claims. Without this, a product doesn&#8217;t even enter the conversation.<br \/>\nThen at least two of these three criteria:<\/p>\n<p><strong>1. Proven performance<\/strong><\/p>\n<ul><li>Reliable wear, true-to-color rendering. No noticeable oxidation. Claims that hold up in real use.<\/li><\/ul>\n<p><strong>2. Justified price<\/strong><\/p>\n<ul><li>Consistency between formula and price \u2014 never inflated by packaging alone. More affordable alternatives are flagged when they exist.<\/li><\/ul>\n<p><strong>3. A distinctive edge<\/strong><\/p>\n<ul><li>Genuine shade inclusivity where applicable, refillable format, identifiable French or European origin, or a recognized iconic formula.<\/li><\/ul>\n<p>Rejected products don&#8217;t vanish in silence: they are recorded, with their reasons, in our <a href=\"https:\/\/makeup.paris\/en\/the-register-of-refusals\/\" title=\"Register of Refusals\">Register of Refusals<\/a>.<\/p>\n<p>Simple. Demanding. Unapologetic.<\/p>\n<p>&nbsp;<\/p>\n<center><a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--outlined qodef-html--link\" href=\"https:\/\/makeup.paris\/en\/our-brand-directory\/\" target=\"_self\">Our Brand Directory \u279c<br \/><\/a><\/center>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our role is not to accumulate, but to discern. The foundation, non-negotiable: transparency. Accessible INCI list, identifiable origin, no misleading claims. Without this, a product doesn&#8217;t even enter the conversation. Then at least two of these three criteria: 1. Proven performance Reliable wear, true-to-color rendering. No noticeable oxidation. Claims that hold up in real use. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6329","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/pages\/6329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/comments?post=6329"}],"version-history":[{"count":21,"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/pages\/6329\/revisions"}],"predecessor-version":[{"id":7433,"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/pages\/6329\/revisions\/7433"}],"wp:attachment":[{"href":"https:\/\/makeup.paris\/en\/wp-json\/wp\/v2\/media?parent=6329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}